ianare writes "An application that gives fresh new meaning to 'digital rights management' has been pioneered by Aboriginal Australians. It relies on a user's profile to control access to a multimedia archive. The need to create profiles based on a user's name, age, sex and standing within their community comes from traditions over what can and cannot be viewed. For example, men cannot view women's rituals, and people from one community cannot view material from another without first seeking permission. Images of the deceased cannot be viewed by their families. These requirements threw up issues surrounding how the material could be archived, as it was not only about preserving the information into a database in a traditional sense, but also about how people would access it depending on their gender, their relationship to other people, and where they were situated."