Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
DEAL: For $25 - Add A Second Phone Number To Your Smartphone for life! Use promo code SLASHDOT25. Also, Slashdot's Facebook page has a chat bot now. Message it for stories and more. Check out the new SourceForge HTML5 Internet speed test! ×

Decoy Files on P2P Sites Become Ad Vehicles 200

Carl Bialik from WSJ writes "Some record labels hire outside companies to plant fake files on peer-to-peer sites. Now, labels are turning these decoy files into vehicles for marketing to music pirates by inserting promotional material into the files, such as an eight-minute clip from a Jay-Z concert, the Wall Street Journal reports." From the article: "'The concept here is making the peer-to-peer networks work for us,' says Jay-Z's attorney, Michael Guido. 'While peer-to-peer users are stealing the intellectual property, they are also the active music audience,' and 'this technology allows us to market back to them.'"

Slashdot Top Deals

"The eleventh commandment was `Thou Shalt Compute' or `Thou Shalt Not Compute' -- I forget which." -- Epigrams in Programming, ACM SIGPLAN Sept. 1982

Working...