Apple's ability to sell its stuff both to well-heeled Boomers and debt-encumbered Millennials is the envy of many companies. Only booze skips across generational borders quite so effortlessly and merrily.
But it is in the timing of entry into the car market more than on any particular innovation that I think Apple may neatly capitalize.
As millions of Boomers prepare to go gently into that good night, an orgy of spending should accompany their last two decades. Health care, obviously, will account for the bulk of it, but before the worst medical bills are seen there's still time to clean out the estate in grand fashion. Quite a lot of this will be vanity spending, as current trends show, including age-defying creams, injections and implants. And little says youthful as eloquently as driving in an Apple Electric iCar to your hip replacement surgery.
Watching jealously from the sidelines with Lana Del Rey droning on the turntable, Millennials will take consolation from the fact that the job market will generally improve for younger folk. Keen after the lean barista years to live large, the iCar will be just the canvas on which to splatter their new affluence to greater effect than was allowed by iPhones, Watches and Mac Minis. That shit was tiny; this shit will be big.
To both groups, Apple can sell an idea as well as a vehicle. That idea is Your Own Personal Halo. The wish to consume with less guilt -- not reducing consumption patterns, but dressing them up in an ersatz techno-idealism (electricity is free! driving improves the climate!) -- should have tremendous appeal to those raised on Woodstock and Transformers cartoons alike. As Steve Jobs himself might have said, "Here's to the Panglosses..."