Comment Dyson ruined his brand (Score 1) 126
The people who buy electric cars are hip urban professional types. The people who support Brexit are pensioners and skin-heads.
Dyson's public support for Brexit meant that most people in his target market wouldn't ride in a Dyson car, let alone buy one. And of course buggering off to Singapore because the Brexit he campaigned for would make assembly in the UK a disaster only made things worse.
It was a stupid idea anyway. Musk was there ten years ahead of him and was already churning out electric cars as a new entrant. It is far from clear Tesla can survive as VW and the major manufacturers enter the EV market. Dyson stood no chance. Sticking an electric motor in a vehicle instead of a petrol engine is not a huge feat of engineering. There are significant design differences but the bulk of the design and assembly technology is unchanged.
Electric vehicles still have doors, monocoque, windows, seats, suspension, in car entertainment, etc. Ford, GM and the rest only need to change one small part of the package. Sure, they have been slow to adapt. But nobody is making EVs at a profit yet. VW and BMW look set to change that this year.