I think you're doing Lost a disservice. Sure, it's not the first to do non-linear storytelling, and the article is daft to suggest it does.
But I think Lost is a fascinating form. An epic story told over the course of 121 hours (OK, ~90 hours + ad breaks), with an overall structure, a proper beginning, middle and end, and a kind of fractal-ness, in that each series also has a story arc, and to some extent so does each episode.
I have trouble thinking of anything else that's achieved this. Other TV series and comics tend to have an open ended structure, so it's beginning followed by endless "middle", and maybe a tacked on "end" when it gets cancelled (e.g. The Sopranos). Things like the X Factor, Prison Break, Heroes tease us with some kind of big potential denouement, but in reality the writers don't know what it is, and will churn out episodes until they're told to wrap it up. Novels are usually much shorter. Even the whole Lord of the Rings trilogy has less plot than Lost.
It's especially not fair to compare Lost with Heroes. Lost's writers claim to have always known how the overall story would work out -- and that appears to be true. With Heroes, it's pretty clear that they make it up as they go along.
Comics *usually* have the same open-endedness that TV series do. I'm sure some comic geek will tell me of a great comic with 200 issues in which the writer clearly knew how it would end, as he was writing the first issue -- but I don't know of one off the top of my head.
Oh, I would say The Shield pulled it off. So Lost is not quite unique.