An anonymous reader writes: My name is Andries Vaisman, and I work at BBH Asia Pacific in Singapore. Yesterday, we launched a campaign to promote awareness of sex trafficking using the social network LinkedIn. We thought you might be interested, as this is the first time LinkedIn has been used in such a way.
Dubbed TrickedIn, the campaign focuses on educating the public about the way everyday women are deceived into false jobs and then forced into prostitution. BBH Asia Pacific’s Barn program is behind the scheme in collaboration with Singaporean non-profit Humanitarian Organisation for Migration Economics (HOME).
TrickedIn runs on LinkedIn, as this is the social network where professionals talk about their careers. Our goal is to leverage this format to get the people with the greatest potential for making change to talk about the issue. Users can also visit the project’s website to read up on detailed reports, donate to HOME’s existing shelter, and volunteer to support victims in need of direct assistance.
We created a profile under the name Kim Diya based on true accounts of victims’ experiences. Unfortunately, Kim's account was temporarily restricted last night.
In the few hours that she was made public, Kim's profile made over 150 connections. The story was followed by journalists from Singapore, Hong Kong and Denmark, and viewed by at least 300 registered LinkedIn users.
We are now doing everything we can do to reinstate the profile and continue our efforts to educate the public. Today we published a plea to LinkedIn Co-founder Reid Hoffman on our blog asking him to restore the profile: www.trickedin.com.
Please help us spread the word and don’t hesitate to get in touch.