I hadn't heard of it either, so I don't even know if we are their target demographic or not. But from TFA, it sounds like something pretty much guaranteed to fail in any case. It sounds like they were trying to create a pay streaming service, i.e. competing with Netflix and Amazon, with the sole technical advantage being their p2p technology. The problem with that is that a) content is king, and they wouldn't have deep enough pockets to buy or create enough content to get a foot in the door, and b) the p2p aspect probably wouldn't go down well with users; the BBC tried that here in the UK a decade ago with the Kontiki p2p platform, but it did not go down well with the public, and they had to drop it. So even if they'd managed to get noticed, I don't think they'd have had much chance. If their technology is actually any good, they'd probably have been better off trying to sell it to someone like Netflix.