That is you choosing your service provider and access level (dialup, dsl, cable, etc.), which is not a net neutrality issue. At a push it could be interpreted as protocol-specific traffic priority which is a grey area (some people consider it a net neutrality issue, others don't).
Non-neutral behaviour can only occur when two service providers interact, like so: you want to ship a parcel to Bob, but there is no courier that does door-to-door service in both your area and Bob's area. So you ship the parcel with your courier, and pay for a particular service level (overnight door-to-door). Your courier delivers the parcel to Bob's courier (and pays Bob's courier according to some inter-courier agreement), who delivers the parcel to Bob's door. Neutral behaviour occurs when Bob's courier delivers the parcel like any other they handle, even if they can't meet the service level you asked for from your courier. Non-neutral behaviour occurs when Bob's courier delays the parcel delivery because they received it from another courier rather than directly from the sender.
Notice that both Bob and you are screwed by the behaviour of Bob's courier.
The Wired article misses this by focusing on how - if you are a large company - you can send through more than one courier, selecting the one most convenient for the intended recipient. This obviously makes delivery faster because it cuts out one leg of the parcel's journey; and it would make delivery faster with or without neutrality requirements. The article ignores the actual problem of non-neutral behaviour where the parcel is actively delayed (over and above the natural journey time) by one of the couriers in order to force the sender to deal directly with them rather than having the option of sending via another courier (and accepting the naturally longer journey time).
The big weakness of this analogy is that in the real world you can readily choose between one of several courier on a per-parcel basis, but few individuals or small companies can choose between ISPs on a per-connection basis.