penciling_in writes "The Internet Corporation for Assigned Names and Numbers (ICANN) has approved the relaxation of the rules for the introduction of new Top-Level Domains — a move that could drastically change the Internet. 'We are opening up a new world and I think this cannot be underestimated,' said Roberto Gaetano, an ICANN board member. The future outcome of this decision was discussed on Slashdot a few days ago. It also seems, based on this post on CircleID from last month, that ICANN was already in preparation mode of mass TLD introductions. The new decision will allow companies to register their brands as generic top-level domain names (TLDs). For instance, Microsoft could apply to have a TLD such as '.msn', Apple apply for '.mac', and Google for '.goog'... The decision was taken unanimously on Thursday, June 26, 2008 at the 32nd ICANN Meeting in Paris."