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Sony

No Ceasefire in DVD Format Battle 359

haja writes "The BBC reports that the high definition DVD format war will continue until a winner is declared. There is no sign of the two camps working on a unified format. Some believe the industry at large is being damaged by the war due to consumer confusion. From the article: 'Backers of Blu-ray are bullish and are predicting victory. Blu-ray has more backing from film studios and more makers of the players, but HD-DVD has sold equally well in the first year of release. But the Blu-ray camp believes a library of exclusive titles and the power of PlayStation 3 - which has an in-built Blu-ray player - will see the format pull ahead in the next 12 months. Mike Dunn, president of worldwide home entertainment for 20th Century Fox, said: "I really believe the format war is in its final phase."'"

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