As much as I hate to admit it, you're probably right. The movies have been wildly successful by every margin that Hollywood cares about (money & blow jobs) and they did this by removing everything that made Star Trek what it was. Most of these elements required the audience to think and that's the last thing you and the masses want to do, even if you and they are capable. So what we ended up with was three Star Wars films with the names changed to avoid copyright issues. Don't get me wrong, I enjoy Star Wars but, it's mindless entertainment.