Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror
Compare cell phone plans using Wirefly's innovative plan comparison tool ×

ABC Wants DVR Fast Forwarding Disabled 718

Anonymous CE Worker writes "The television network ABC is looking to develop technology that would disable the fast-forward button on DVRs, and allow commercials to run as intended on their channel." From the article: "Some research executives — even at networks with sales departments that acted differently — had argued before the upfront that ads viewed in fast-forward mode generated value for advertisers, since consumers were at least partly exposed to their messages. But Shaw said ABC was only interested in finding a way to receive compensation for un-skipped ads."

Slashdot Top Deals

"Being against torture ought to be sort of a bipartisan thing." -- Karl Lehenbauer

Working...