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AMD

Submission + - Is AMD already too far gone ? (theverge.com)

Taco Cowboy writes: The reason why today feels a lot more dire for AMD than its recent history is that we've seen what the company has to offer: we've seen the Trinity line that aims to fight off Ivy Bridge and the fact that it doesn't truly have enough to set it apart, and today we saw the somewhat misguided new Brazos line of chips, which AMD opted to compare against Intel's Celeron lineup, waging an anachronistic battle for a netbook market that no longer exists

Windows 8's arrival raises the stakes of this particular hardware generation even higher. This autumn will be a boom period for purchases of new laptops, desktop, hybrids, sliders, transformers, and tablets, and the market-stimulating effects of Microsoft's new OS launch look likely to benefit Intel most of all. The ARM upstarts will have a unique sales pitch to offer and will find their niche in the market, but AMD's is stuck competing with Intel on Intel's favorite battleground, and this time it may not survive the fight.

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