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The Media

Consortium To Share Ad Revenue From Stolen Stories 94

Hugh Pickens writes "Erick Schonfeld has an interesting story in TechCrunch about a consortium of publishers including Reuters, the Magazine Publishers of America, and Politico that plans to take a new approach towards the proliferation of splogs (spam blogs) and other sites which republish the entire feed of news sites and blogs, often without attribution or links. For any post or page which takes a full copy of a publisher's work, the Fair Syndication Consortium thinks the ad networks should pay a portion of the ad revenues being generated by those sites. Rather than go after these sites one at a time, the Fair Syndication Consortium wants to negotiate directly with the ad networks which serve ads on these sites: DoubleClick, Google's AdSense, and Yahoo. One precedent for this type of approach is YouTube's Content ID program, which splits revenues between YouTube and the media companies whose videos are being reused online. How would the ad networks know that the content in question belongs to the publisher? Attributor would keep track of it all and manage the requests for payment. The consortium is open to any publisher to join, including bloggers. It may not be the perfect solution but 'it is certainly better than sending out thousands of takedown notices' writes Schonfeld."

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