Don't get me wrong: I'm all for serious privacy ethics, for privacy sensitivity, for privacy by design. But I'm not a fan of privacy-bureaucracy-drag. Europe, as one would expect, developed the world's most extreme form of bureaucracy-drag, when it invented the notion of bureaucratic "prior approval" for new technologies. That means that a new technology is dependent on a bureaucracy's prior approval before being launched.
Researchers from the EDRi group were unable to retrieve such requirements within the proposals, but campaigners and lobbyists are curious about hidden knowledge at Google.
In fact, Google’s search engine, as well as Microsoft’s (Bing), both ignore the Do Not Track header even though both companies helped implement this feature into their web browsers. Yahoo Search also ignored Do Not Track requests. Some websites will politely inform you, however, of the fact that your Do Not Track request has been ignored, and explain that this has been done in order to preserve their advertising revenue. But not all websites, by a long shot, do this.
The revalations come as Congress and European legislators consider to tighten privacy standards amidth massive advertiser lobbying. "Do not track" received strong support from the European Commission.
Failure is more frequently from want of energy than want of capital.