write about it, including someone whose headline read, CES 2014: Could 3D printing change the world? XYZPrinting, the company behind the da Vinci 1.0 printer, has some happy-looking executives in the wake of CES. They won an award, and their booth got lots of attention. This is what trade shows are all about for small and/or new companies. Now the XYZprinting people can go home and pump out some product -- assuming they got a lot of orders (and not just attention) at CES.