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Submission + - Service data mining photos shared online for brands. (singularityhub.com)

RJFerret writes: The company Ditto is pitching its service to data mine brands displayed in photos shared on Facebook, Twitter, Instagram and Tumbler, providing data on "who is using or wearing a brand and how influential they are within their network", where they use certain brands compared to competitors, and promises to reveal "an interest-graph for each person, and for the network of people who use your product. This interest-graph informs how to target and engage the most influential users of your product." Additionally, "social photos are like a 24/7 focus group. We found that Gatorade wasn’t just consumed during exercise, but by teens during meals." Singularity Hub indicates they are also using "emotion recognition algorithms to report what the people in the photograph are most likely feeling."

It makes me glad my various social spheres share discretely via Google+, does awareness of these types of activities alter your inclination to share or display brand items publicly?

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