"We don't want anything to come in-between the user and their access to the information they're actually looking for. If a brand can add value in that space, fantastic."
That sounds an awful lot like advertising to me. Let me phrase it differently, the absolute last thing I want out of google home is for some hipster working deep inside google to be able to say, "hey, this is cool, let's spam google home users with it." As of now, Google Home is a non-starter in my household.