PyroMosh writes: "PRI's The World reports that businesses in the UK are facing strict crackdowns on unauthorized use of the Olympic symbols in advertising. This makes some sense. But what doesn't is the overzealous extension of these protections to such generic terms as "the games" or "London 2012". All this is in the name of protecting the right of Olympic sponsor companies (Coke, McDonalds, etc.) to enjoy exclusive use of these marks and terms.