from the testing-what-the-market-will-bear dept.
DCFC writes "News International, owners of The Times and The Sunday Times announced today that from June readers will be required to pay £1 per day or £2 per week to access content. Rupert Murdoch is delivering on his threat to make readers pay, and is trying out this experiment with the most important titles in his portfolio. No one knows if this will work — there is no consensus on whether it is a good or bad thing for the industry, but be very clear that if it succeeds every one of his competitors will follow. Murdoch has the luxury of a deep and wide business, so he can push this harder than any company that has to rely upon one or two titles for revenue."
from the soon-we'll-be-nostalgic-for-free-registration dept.
Hugh Pickens writes "New York Magazine reports that the NY Times appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations. After a year of debate inside the paper, the choice has been between a Wall Street Journal-type pay wall and the metered system in which readers can sample a certain number of free articles before being asked to subscribe. The Times seems to have settled on the metered system. The decision to go paid is monumental for the Times, and culminates a yearlong debate that grew contentious, people close to the talks say. Hanging over the deliberations is the fact that the Times' last experience with pay walls, TimesSelect, was deeply unsatisfying and exposed a rift between Sulzberger and his roster of A-list columnists, particularly Tom Friedman and Maureen Dowd, who grew frustrated at their dramatic fall-off in online readership. The argument for remaining free was based on the belief that nytimes.com is growing into an English-language global newspaper of record, with a vast audience — 20 million unique readers — that would prove lucrative as web advertising matured. But with the painful declines in advertising brought on by last year's financial crisis, the argument that online advertising might never grow big enough to sustain the paper's high-cost, ambitious journalism — gained more weight."