from the not-listening-to-your-target-audience dept.
dimension6 writes "Reuters is reporting that Vodafone, the world's largest mobile phone operator, is quitting business in Japan. Vodafone has been having a difficult time since they entered the Japanese market, a result of many blunders such as introducing Nokia brick phones where flip-phones are the norm and being slow to adopt 3G technology widely used by its competitors. Vodafone claimed that being part of the most advanced mobile phone market helped boost their sales elsewhere, but few Japanese-market phones have made it to other countries. The Japanese Vodafone division is likely to be bought by Softbank, the largest ISP in Japan."