Pigskin-Referee writes: When Google rolled out the beta of their "magical and revolutionary" social network (oops, sorry — that's Apple's line), I dutifully signed up like everybody else in the tech industry. I played around with it and found some features I really liked — and some that made me scratch my head and think "Why in the world can't I do that? I can do it on Facebook." I circlified my friends and acquaintances, followed a few people I knew only by reputation, thoroughly enjoyed the "instant upload" feature for smart phones despite its scary aspects, got thoroughly annoyed while trying to navigate the interface a few times, and then... headed back to Facebook. It seems as if most others are doing the same thing; I've noticed a drop-off in posts on G+ lately (when I bother to go there). I haven't given up on it, but it's an afterthought, whereas Facebook is a part of my life. It's not that Facebook is technically better — in many ways, it's not (although Facebook as been hard at work, making improvements to give people the functionality they've found and like on G+). Ultimately, social networking is about the people, and in general, the people I care about and enjoy "hanging out" with (to borrow a G+ term) are on Facebook. I'll log onto G+ if I want to get into a technical discussion or a political argument. Many of my colleagues are there. But my friends are on Facebook.