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Comment The advertisers will use what converts (Score 1) 241

I find it amusing when research groups drone on about this or that, in the end the Marketing groups that are pushing millions of dollars in advertising a month know when so much as a fraction of a point changes in conversion rates, either direction.

Online marketing seems to be very reactionary and any group I've worked with that have managed to stay successful know their numbers VERY well. The only way that too-targeted of ads won't work is if people don't click on it.

The marketing-departments don't give a flying rats ass about privacy, morality or ethics. They ONLY care about what will convert your click to a conversion, and nothing more.

Paying more or less for that marketing data is only useful or valuable to them if you give them your eyes, or money.

For them to coach where a marketing department should put their budget is laughable, and if a marketing group is having to even ask that question, they aren't making their decisions based on performance, they are making it based on assumptions and feelings which will be nothing more than a Fail-Boat marketing campaign, and likely has no clue what they are doing and won't stay/survive in that market long.


Submission + - Scientology Charged with Slavery, Human Traffickin (courthousenews.com)

eldavojohn writes: A formal complaint was filed in California last week by John Lindstein naming David Miscavige and, most importantly, the Church of Scientology International as defendants. He claims that for sixteen years (age 8 on) he was forced to work as a slave at Gold Base, a secret CoS site run by Golden Era Productions with 'razor wire, security guard patrols, surveillance posts and three roll calls each day.' The pay was $50 a week. The allegations include 'Violations of wage and hour laws as well as unfair/illegal business practices actionable under California B&P 17200 Et. Seq.' and are laid out on Infinite Complacency's blog with members of the group Anonymous praising the summons.

US Congressman Announces Plans To Probe Wikileaks 311

eldavojohn writes "Congressman Peter King (R-NY) is calling for a probe into Wikileaks with regard to the recent publication of half a million 9/11 pager messages. He has announced that he plans to have his Washington staff begin a preliminary investigation because Wikileaks' action 'raises security issues.' A word of caution: Congressman King has been known to make inflammatory and unpopular statements."

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