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Submission + - Jack Daniels Shows How to Write a Cease and Desist Letter (mashable.com) 2

NormalVisual writes: When the Jack Daniels distillery recently became aware of a book whose cover they felt substantially infringed their trademark, they didn't go into instant "Terminator mode" — instead, they wrote a very thoughtful, civil letter to the infringing party, and even offered to help defray the costs of coming into compliance. I believe plenty of other companies (and many in the tech world) could use this as an example of how *not* to alienate people and come off looking like a bunch of greedy jerks.

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