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Submission + - Digg fires Google, hires Microsoft (usatoday.com)

jdelator writes: Digg, a reader-powered news site, fired Google as its online advertising partner Wednesday in favor of a company Digg's top executive described as young and willing to take risks: Microsoft. "We at Digg couldn't think of a better partner to get to where we need to go," said Jay Adelson, the company's chief executive officer. "They're a young ad service, they're innovative, they're willing to work with us on the cutting edge." For three years, Microsoft will deliver ads — mostly small, contextually relevant text links — on Digg.com.

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