Palm's slightly disturbing Pre ads continue to make news, putting to rest any doubts about their effectiveness. Hot on the heels of ad agency Modernista totally loving
that you're "creeped out" by them, analyst MediaCurves
has done a little online study --"little" meaning a small sample group of only 305 viewers. Still, the results are interesting, with half of all respondents feeling inspired or happy after viewing the commercial, nine percent feeling disturbed. Sixteen percent were, however, confused, but that didn't stop 21 percent from saying the commercial was "extremely effective," and 46 percent indicating "somewhat effective." At the read link you can watch the ad with a line graph drawn over it rating peoples' interest realtime, generally going up when the phone is shown (the "bing, bing, bing" segment) and down the rest of the time, perhaps inspiring a new series of Pre adverts with more time for demos and less for dazed-sounding, tight-haired, 60-foot-tall women.
Filed under: Cellphones
Controversial Palm Pre ads judged to be effective, still creepy originally appeared on Engadget on Tue, 11 Aug 2009 09:22:00 EST. Please see our terms for use of feeds. Read