Um.. you do realize this is Apple we are talking about right??
Tiny number of OEMs, check. One in fact.
Controls patents and technology like an ironfisted asshole, check.
Bought up smaller companies and patents, check.
Sold only through branded stores, check.
Retail markups ridiculously high, check.
Sounds like Apple will fit right in, but I don't see how they will improve things for hearing aid customers one bit.