Yeah, those "watch pockets" they've been putting in trousers for like 100 years? Clothing manufacturers have started calling them "phone pockets" now. Weird how things go in circles. "Imagine, a timepiece attached to your wrist, so you don't have to pull it out of your pocket to glance at it!" Watch sales are way down too, which makes digital watches a lot more expensive, as they have to amortize the fixed costs over far fewer units.