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Submission + - Lara Croft explores her players through data mining

jtogel writes: Whenever you play a game of Tomb Raider: Underworld, a comprehensive record of your playing activities is collected on servers at Square Enix. Pretty much everything is tracked: from number of deaths, causes of death, requests for help, total and relative play time and rewards collected. Researchers at the University of Bonn, Fraunhofer IAIS and Northeastern University have mined this data to identify how playing behavior evolves throughout the entire game.
Using unsupervised behavioral clustering algorithms on gameplay data from 62,000 players, they identified six archetypes that both offered explanatory strength and representation value difference. Confirming earlier work that clustered players into Runners, Pacifists, Solvers and Veterans, this research found consistent spread of behavior at all levels of the game except when the design of a level enforced defined play attitudes. What’s more, playing styles vary and evolve as you play the game. This research helps game designers identify how players change from one type of behavior to the other, for example move from novice to expert, or from a non-paying user to become a paying user. (So that they can put all their effort into the ones that will eventually pay?)

Comment Re:My opinion on this will be unpopular (Score 1) 196

However things are a bit different with TV. First, they do lose viewers when the ads become obnoxious, so they avoid that. Users are allowed to leave the room while ads are playing, they are never forced to "click to continue" or wait 20 seconds.

Actually, that's not quite true. Firstly, broadcasters turn up the volume during ad breaks. That way you still hear the ads, even though you're out of the room.

They have a much larger audience too and generate less per viewer than the typical ad-based web site expects to get per reader.

That's completely untrue. Revenue is way higher on TV than web/mobile, when measured on a media consumption basis. Mobile figures are completely in the toilet - is's a factor of 16 difference. Here's a link to KPCB's Mary Meeker's State of the Internet report if you're interested in a more in-depth analysis: Slide 17 is the relevant one.

The problem (as far as I can see it, anyway) is that more and more snake oil is being applied in digital advertising, *trying* to work out your interests, whereas the advertisers overlook the blindingly obvious matter of context.

I'm currently here on slashdot, which means that I'm probably going to be quite receptive to tech advertisements. When I'm reading a cooking blog, I'll probably be quite receptive to food advertisements. But start pushing me food ads on Slashdot, and tech ads on food blogs, and you'll creep me out. I switch interests on a momentary basis, but give you all the clues in the content I'm consuming. The only targeting information you need is to turn global into local. i.e. where in the world I am.

Full disclosure: We're actually building an ad platform, but from the perspective of the developer and the end user. We come from TV and Videogames backgrounds, so are in a somewhat OK position to try to understand and address some of the (many) shortcomings of existing ad solutions.

Comment Re:Anandtech Review (Score 1) 48

Perhaps because that is the review for the Razer Edge, and this is about the Razer Edge Pro?

FTFA: "The Edge comes in two flavors, base and Pro. The entry-level SKU has an i5-3317U (1.7GHz), 4GB of DDR3, and a 64GB SSD for $999, while the Edge Pro bumps that up to an i7-3517U (1.9GHz), 8GB, and a 128GB SSD for $1299. Upgrading to a 256GB drive costs a further $150. The evaluation unit we received was the full-tilt Edge Pro 256GB, which has an SF-2200-based ADATA XM14 mSATA SSD. "

Comment Re:Doublespeak Statement (Score 1) 330

Nothing's changed. Not one goddammed thing.

From the statement. "Go Daddy and its General Counsel, Christine Jones, have worked with federal lawmakers for months to help craft revisions to legislation". They liked the state of SOPA enough to support it two days ago - hell...they helped craft it! The only difference between "We're for it" to "we're not for it" is "hey - why are you all deserting us??". They may not be listing themselves as in favour any more, but they're sure as hell not coming out against it.

I'm still voting with my feet, pocket and registration transfers. Screw them.

And now I realise that I posted as AC, so I logged in to say that unlike GoDaddy, I'm happy to stand up against SOPA.

Comment Re:First (Score 1) 163

Not that I mind the negative Karma, but why on earth is this Off Topic? It's a response to a First Post (that *got* First Post), contextualized to the subject (referencing JCs fear of slipping back to the quagmire of feature phones with compatibility testing issues galore).

Or, to put it another way for the moderator in question......"wooosh"!

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