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Social Networks

Submission + - Roughly 3 out of 4 Tweets ignored (networkworld.com) 2

alphadogg writes: Social media analytics company Sysomos studied 1.2 billion Twitter posts made over the past 2 months and found that 71% elicited neither a retweet nor reply.

"When a tweet generates a reply (aka @) or a retweet (aka RT), it suggests the tweet has resonated enough with someone that it sparks a conversation or encourages someone to share it with their followers," the company writes. http://sysomos.com/insidetwitter/engagement/

Of course this doesn't consider that lots of people read or view content — on Twitter and in other forms of media — and don't necessarily feel compelled to respond.

According to the Sysomos study, just 6% of Tweets measured got retweeted and 23% were apparently intriguing enough to warrant a reply.

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