You're not a taxi service but taxis are potential competitors. Are the like of Uber and Lyft starting to drop the veneer that they don't occupy the same service space as taxi companies? Or are they going to continue with the double speak?
It's not a difficult concept. If I'm a television broadcaster I'm not a movie theater, a video game, a chessboard, or the internet, but all of those are competitors for my customers' attention.