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iPod Owners Not As Loyal To Brand As Mac Owners 299

Virtual_Raider writes "A survey indicates that iPod owners may not be as loyal to their devices as Mac owners are to their computers, thus opening the possibility for Microsoft's Zune to enter the market. Surveyed people also indicated a high likelihood of buying the much maligned brown device. But that doesn't mean that the market is now at Microsoft's mercy." From the article: "ABI Research believes that a critical factor will be whether or not Microsoft can differentiate the Zune from competing products in some meaningful way. One differentiator, Zune's Wi-Fi peer-to-peer sharing, which Microsoft is playing up heavily, 'isn't all that compelling, at least not now,' notes Wilson. 'There's a lot more you could do with that capability.' But given the results of ABI Research's survey, Apple will need to make some big announcements in 2007 if it is to maintain its edge in the industry. Says Wilson, 'Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up.'"

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