It is obvious that the path forward involves more and more user participation. Instead of a scheduled programming, Netflix users were given the ability to choose what show to watch and for how many episodes they want.
The logic step is this move is to let users affect the direction of the show, engaging them in the story-telling. It's been trialled in one country but the UX was poor. Netflix can and should expand on that idea.
You could compare that with the Choose Your Own Adventure type of gamebook but instead of being each person choosing their story (too demanding for now), it is the viewer base.