"One of the biggest reasons some folks pirate media is because of the ADVERTISORS, but at the same time aren't willing to buy the media. So I'd still consider that 0% in lost profit."
Then you don't understand how networks charge for advertising. You watch the show live with commercials for "free" and the network makes money by selling time to COLA A. The more viewers, the more they charge. If however, you do NOT watch a show live with commercials but BUY the DVD, the network makes money from that. If, however, you just download a show and watch it clipped of commercials then the number of "live" watchers go down which means the amount they get for COMMERCIALS goes down which means lost profit.
But, as I indicated, there would be some who would be unwilling to watch a show with commercials or buy the show if there were no other avenues. I think that's on the low end of the spectrum, though.
You "KIND" of acknowledge that when you say why "some folks" pirate. Yes -- from THOSE folks it is zero. But those "some" are not all.