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Entertainment

Submission + - 3D Porn Outsells 3D Avatar in Hong Kong (npr.org)

Mr_Blank writes: Now there is a reason for 3d TV sales to take off... From the article: "Blue creatures in 3-D can't quite keep up with a 3-D blue movie at the box office in Hong Kong, apparently.3D Sex and Zen: Extreme Ecstasy, the porn film that Eyder wrote about earlier this month, "earned 17 million Hong Kong dollars ($2.2 million) as of Tuesday since opening last week on 73 screens" in Hong Kong, The Associated Press reports. And according to the BBC, on its first day the movie brought in 2.78 million Hong Kong dollars — more than the previous first-day Hong Kong record of 2.63 million, set by Avatar."
Media

Submission + - Toyota's viral disaster. (smh.com.au)

An anonymous reader writes: Toyota Australia's first foray into social media — using online social networks to promote a car sold mainly to young women — has backfired after a competition-winning short film was slammed as sexist.

The short film, made as part of the online "Clever Film Comp" organised by Toyota in conjunction with advertising firm Saatchi & Saatchi, shows a father and a young male having an innuendo-laden conversation about a date with the young daughter.

The ad is for the Toyota Yaris, a small car sold mainly to young female buyers.

The video, entitled "Clean Getaways" includes phrases such as "I'm here to take Jennifer's virginity out tonight," "I'm coming", "She can take a good pounding in any direction," "I'm ready to blow," and ends with "I'll have her on her back by 11".

Patents

Submission + - Microsoft Seeks Patent on Shaming Fat Gamers 1

theodp writes: A newly-disclosed Microsoft patent application — Avatar Individualized by Physical Characteristic — takes aim at fat people, proposing to generate fat avatars in gaming environments for individuals whose health records indicate they're overweight ("an undesirable body weight could be reflected in an overweight or underweight appearance for the avatar"), limiting their game play ("only requisite health levels are allowed to compete in a certain competition level"), and even banning them ("a dedicated gamer could exercise for a period of time until his health indicator gadget shows a sufficiently high health/health credit in order to allow reentering the avatar environment"). Linking one's gaming avatar to one's physique, explains Microsoft, will produce healthy and virtuous behaviors in individuals. Microsoft also proposes shaping gaming experiences by using 'psychological and demographic information such as education level, geographic location, age, sex, intelligence quotient, socioeconomic class, occupation, marital/relationship status, religious belief, political affiliation, etc.'
Intel

Submission + - Intel's Milli Vanilli Rock Star Ads

theodp writes: "Like Rodney Dangerfield, engineers and scientists often get no respect. So it was refreshing to hear that Intel would portray its techies as rock stars in its new Sponsors of Tomorrow ad campaign. Among the employees receiving the spotlight treatment is Ajay Bhatt, a senior Intel fellow who was one of the brains behind USB. In the ad, Bhatt struts through an Intel cafeteria as a heavy guitar riff plays, women swoon and colleagues press in for an autograph. Except it's not Bhatt, but an actor. "Several of the engineers we're personifying confided that acting isn't within their comfort zone," said Sandra Lopez, Intel's global consumer marketing manager. The company says it may begin featuring real Intel employees — playing themselves — in future ads. So who's the Milli Vanilli of semiconductors now, Intel?"

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