Dear Valued WOW! Customer, We will soon be launching a new location-based advertising service for our Internet customers. Location-based ads are displayed based on the zip code location of your Internet modem. For example, if a local restaurant wants to offer coupons to customers who live in a certain zip code area, location-based advertising allows them to display their online ads only to Internet customers who actually live in that zip code. At WOW!, we take your privacy seriously. Your personal information is completely safe and at no time does an advertiser ever know which customers receive their ads online. To learn more about location–based advertising click here. If you would like to opt-out of the service, visit wowway.net and log in to manage your preferences. Please note that location-based ads are NOT in addition to the online ads you already see; they simply replace ads that that would otherwise appear on your screen. As always, we thank you for your cooperation and for the opportunity to serve you.
They tried this in 2008 and got sued for it. I guess they are hoping we forgot.