Georg Greve, founder and president of the Free Software Foundation Europe (FSFE), has an insightful look at FOSS from a brand perspective with urgings that the community come together and strengthen open source as a unified brand. "There are plenty of false enemies to go around. Ironically, the most common form of false enemy is found around the animosity that has built around branding and framing issues, more specifically in the area of 'Free Software' vs 'Open Source.' Name-calling and quarreling on either side is not helpful, and serves to hide the common base and interest in having a strong brand and powerful message. The historical facts around Free Software are well documented and available to anyone who wishes to look them up. But instead of focusing on past insults and wrongs, I believe our focus should be on the future. We should realize that what divides us pales in comparison to what we have in common and that division and exclusion are harmful to us all. So we should rein in the name-callers on either side, and empower those people who know how to build cooperation, corporations, and positive feedback loops."