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Media (Apple)

How Apple Kept the iPhone Secret 539

An anonymous reader writes "Bogus prototypes, bullying the press, stifling pillow talk — all to keep iPhone under wraps. Fortune's Peter Lewis goes inside one of the year's biggest tech launches. One of the most astonishing things about the new Apple iPhone, introduced yesterday by Steve Jobs at the annual Macworld trade show, is how Apple managed to keep it a secret for nearly two-and-a-half years of development while working with partners like Cingular, Yahoo and Google."

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