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Microsoft

Microsoft Tries a New Ad Agency 372

Diomidis Spinellis writes "An article in this week's Economist outlines Microsoft's marketing response to Vista's travails and Apple's hip Get a Mac campaign. Describing the recent Mojave Experiment as 'Microsoft at its worst,' the article's writer wonders whether hiring a new hot ad agency, Crispin Porter + Bogusky, to put together a $300m campaign can make Microsoft look cool. Can money buy you love?"

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