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Classic Games (Games)

Strat-O-Matic and APBA Keep On Ticking 29

An anonymous reader writes "USA Today has a great story about the classic baseball games Strat-O-Matic and APBA, enduring in the modern age amid all of the Xbox glitz. Quoting: 'While there are numerous other statistics-based games (such as Diamond Mind, whose creator now works for the Boston Red Sox,) APBA and Strat-O-Matic are by far the oldest and most recognized. And there is something amazing about how these two games have survived for so long. APBA estimates it has sold over 600,000 units of its board game; Strat-O-Matic, over 1 million. Both companies describe their customers as getting older — age 35 and up, a sign of how the electronic era is pushing kids away from board games. In the 1960s and '70s, teenagers were a big part of the customer base. "We have a niche group," says Hal Richman, the 72-year-old founder of Strat-O-Matic, based in Glen Head, NY. "We cannot compete with the Xboxes and the John Maddens and EA Sports and all their graphics. We do it another way. We want the ballplayer to be realistic."'"

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