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Microsoft

Microsoft Finds a Home For Barcode 141

MicroBarcode writes in about the color barcode technology that Microsoft developed but shelved two years back because nobody adopted it. The technology promised a way to link packaging to Web sites — and once cell phone cameras get good enough, Microsoft hoped lots of people would use it. It seems the technology has finally found a home: the ISAN International Agency has inked a deal with Microsoft. The color barcodes, consisting of red, green, yellow, and black triangles, will appear on XBox 360 games and other products beginning later this year.

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Advertising is the rattling of a stick inside a swill bucket. -- George Orwell

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