D.A. Zollinger writes: Not happy with the status quo, many of the major media companies have devised yet another DRM scheme named Ultraviolet. Going beyond the control of physical media, this DRM scheme further assists these major media companies to control digital copies as well. Their enticing mantra? Buy your movie once and play it anywhere! Problem? While they have 43 founding members, including big names in Hollywood, Personal Electronics, Mobile Phones, Computers and Software — conspicuously missing is the biggest player in mobile entertainment — DRM free Apple — and the largest media and entertainment conglomerate — Disney.