As written in the summary:
My personal favorite: password paradox. "The survey revealed that the majority of respondents understand that their digital behavior puts them at risk, but do not make efforts to change it," reports Help Net Security.
But among all the accounts that people have, how many of them are really worth of effort to reduce the hacking risk? I'd think a lot of people reuse the same passwords on many sites, because they do not really care if they are hacked on most of their accounts. Actually, this is kind of hinted at in TFA:
Additionally, consumers prioritize their password strength based on which accounts they believe need to be the most secure. Respondents indicated that they create the strongest passwords for financial (69 percent), followed by retail (43 percent), social media (31 percent) and entertainment (20 percent).
That would seem to indicate that if people reuse many passwords, they still don't use the same one for their bank and for facebook... It is strange the TFA asked people if they thought their accounts had values to hackers, but didn't go as far as asking the surveyed people what value they perceived themselves in their accounts.