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Journal Chacham's Journal: Verbiage: Too much choice

Sheena S. Iyengar and Mark R. Lepper posted a report "When Choice is Demotivating: Can One Desire Too Much of a Good Thing?"

"The three studies described in this report demonstrate for the first time the possibility, that while having more choices might appear desirable, it may sometimes have detrimental consequences for human motivation."

"choosers in extensive-choice contexts enjoy the choice-making process more...but also feel more responsible for the choices they make, resulting in frustration with the choice-making process and dissatisfaction with their choices."

Thanx to Dixie Software Ninja for posting the link to Dan Dascalescu's post on the Paradox of Choice and associated links.

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Verbiage: Too much choice

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