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Submission + - Nintendo's 'Alpha Moms'

An anonymous reader writes: The LATimes reports on Nintendo's "organic events" orchestrated in 8 major US cities. They are trying to create a grassroots-like campaign to spread Wii-awareness in these cities. In the light of Sony's adventures in grassroots, is Nintendo guilty of astroturfing?

From the article:
"The company hired a consultant to identify three sets of "ambassadors" in each city: a core gamer/loyalist who would sing the praises of the system to other gamers; a large multi-generational family, where everyone from the kids to the grandparents could take turns with the Wii remote; and an alpha mom, who would presumably spread the word at schoolyards, soccer fields and her neighborhood."

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