A Minnesota brewery's airborne solution to the preventable yet apparently prevalent problem of running out of beer while ice fishing has been shot down by the FAA.
It seems the FAA frowns on beer runs by drowns for lake fishermen in Minnesota. While there were some minor logistical issues, the FAA threw cold water on the project. They frowned on the notion of a beer distributor using autonomous flying objects (AFO's) from performing the deliveries. It seems the activity
runs afoul of the agency's current ban on the commercial use of unmanned aircraft and it didn't take long for the operation to be grounded.
Ice fishermen got a little frosty when they discovered that, instead of having a case of Lakemaid brew dropped down next to the shack, thus saving a trip, they now had to miss some prime fishing time and go get some cold ones from the shore store. This is the marketing video that got them into trouble.