Isn't this just a modified (slightly powered rotor) auto-gyro? If that's the case, drop all the "helicopter" talk and call a duck a duck. It's an entirely different class of aircraft that preceded helicopter development. Autogyros seem to be less complex the helos or conventional aircraft with pretty good performance. If they can just find a market for "can't hover, can fly very slow, faster overall than helicopters, but slower than traditional planes" they might be on to something.