from the or-you-could-quit-cancelling-good-programs dept.
narramissic writes "According to a TV Week article, NBC Universal has decided to change the name of their Sci Fi Channel to SyFy. Why? To pull in a more 'mainstream' audience. If you're unclear what 'more mainstream' means, TV Historian Tim Brooks spells it out for you: 'The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.' Yes, we should probably all be offended. And telling us that a crack marketing team came up with the name because that's how tech-savvy 18-to-34 year-olds would text it really doesn't help."