Despite the resistance of the Hollywood studios to comply with the subpoenas obtained by Google concerning their relationship with Mississippi Attorney General Jim Hood (whose investigation of the company appeared to actually be run by the MPAA and the studios themselves) one of the few emails that Google have been able to get access to so far was revealed this Thursday in a filling. It's an email between the MPAA and two of Jim Hood's top lawyers in the Mississippi AG's office, discussing the big plan to "hurt" Google.
The lawyers from Hood's office flat out admit that they're expecting the MPAA and the major studios to have its media arms run a coordinated propaganda campaign of bogus anti-Google stories:
Media: We want to make sure that the media is at the NAAG meeting. We propose working with MPAA (Vans), Comcast, and NewsCorp (Bill Guidera) to see about working with a PR firm to create an attack on Google (and others who are resisting AG efforts to address online piracy). This PR firm can be funded through a nonprofit dedicated to IP issues. The "live buys" should be available for the media to see, followed by a segment the next day on the Today Show (David green can help with this). After the Today Show segment, you want to have a large investor of Google (George can help us determine that) come forward and say that Google needs to change its behavior/demand reform. Next, you want NewsCorp to develop and place an editorial in the WSJ emphasizing that Google's stock will lose value in the face of a sustained attack by AGs and noting some of the possible causes of action we have developed.
As Google notes in its legal filing about this email, the "plan" states that if this effort fails, then the next step will be to file the subpoena (technically a CID or "civil investigatory demand") on Google, written by the MPAA but signed by Hood.
As Google points out, this makes it pretty clear that the MPAA, studios and Hood were working hand in hand in all of this and that the subpoena had no legitimate purpose behind it, but rather was the final step in a coordinated media campaign to pressure Google to change the way its search engine works.