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Comment Re:In App ad blocking (Score 2) 241

Congratulations both of you. You've got Apple all figured out.

There I was thinking that improving iOS would boost sales-of and loyalty-to the biggest margin phone line-up that ever existed, when all the while I completely missed the nickel-and-diming opportunity of ad-blockers diverting petty-cash away from competing advertisers!

Genius. I mean, why would Apple make mere billions on hardware when it could rake-in hundreds, thousands, maybe even MILLIONS with its iAd platform?

Comment Re:simpler? exclusive ad channel? (Score 5, Insightful) 161

Apple makes, relatively speaking, no money at all from advertising.

Indeed, if you take its entire software ecosystem as a whole, it makes up for a mere fraction of Apple's total profit when compared to its hardware sales.

So when we're all being very clever cynics and conspiracy theorists, perhaps we would do well to look at the motivation of a company in a holistic sense. For Apple, perhaps if they let users control ads, their overall experience of the platform improves, and they're more likely to remain loyal and keep buying hardware.

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